Introduction

Large Retailer wanted to build correlations between customer behavior and purchases by market segment. Used insights to drive meaningful marketing campaigns.

• Near real time Metrics

• Targeted Campaigns

• Conversion

• Measurement

• Next Best Action

• Customer Segmentationt.

• Large Retailer wanted to build correlations between customer behavior and purchases by market segment

• Used insights to drive meaningful marketing campaigns

• Established Multi-tier customer segmentation

• Implemented autoscaling for performance during peak periods

• Enabled predictive analytics through SAS models to optimize marketing spend

• Achieved optimal inventory management in warehouses by predicting the customer needs by region and segment

Technological Framework

Why these technologies?

A fully managed AWS serverless analytics stack scales automatically to handle 500M customer records, while Redshift delivers the query performance needed for real-time marketing segmentation and campaign triggering.

Why this setup? 

Salesforce Exact Target and Cordial integrate marketing automation directly with the analytics platform enabling behaviour-triggered campaigns to fire in near real time based on customer segment and purchase signals across 3000+ brands.

Why this Setup?

Direct integration between the segmentation analytics platform and campaign delivery tools ensures that marketing campaigns are triggered by actual customer behaviour signals maximising relevance and conversion.

Takeaway

Zapcom built an integrated marketing analytics platform for a 500M-customer retailer enabling multi-tier segmentation, behaviour-triggered campaigns, predictive inventory management, and 12% growth across 3000+ brands.