Business Scalability
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Business Scalability
SAAS & PLATFORM ENGINEERING
Middleware-Driven Growth for CRM Unicorn to Enable Scalable White-Labeled Loyalty
Problem Statement
“A high-growth CRM SaaS provider needed a scalable architecture to manage dissimilar client needs and accelerate time-to-market for loyalty features.”
- Excessive delays due to customizations for each client
- Difficulty in managing multiple authentication sources
- Lack of middleware abstraction slowed core service evolution
- Manual CMS authoring impacted content scalability
Business Outcomes
23%
Reduction in operational and development costs
Solutions
- Developed a customer-configurable middleware layer to isolate custom logic
- Built a mobile-first architecture to manage business rules at scale
- Unified authentication through a single Cognito-driven authorization system
- Enabled regional deployments with CDN for low latency and availability
- Transformed CMS authoring model using delegated content control
Technological Framework
Frontend & Middleware:
- React Redux SPA
- NodeJS Framework
- AWS Amplify
- AWS AppSync
Authorization & Deployment:
- Cognito-driven Authorization
- CloudFront CDN
- Multi-Region Deployment
Backend & CMS:
- Headless CMS
- AWS DynamoDB
- AWS Native Services