Oct 14, 2025
Problem Statement
A high-growth CRM SaaS provider needed a scalable architecture to manage dissimilar client needs and accelerate time-to-market for loyalty features.
Excessive delays due to customizations for each client.
Difficulty in managing multiple authentication sources.
Lack of middleware abstraction slowed core service evolution.
Manual CMS authoring impacted content scalability.
Solutions:
Developed a customer-configurable middleware layer to isolate custom logic.
Built a mobile-first architecture to manage business rules at scale.
Unified authentication through a single Cognito-driven authorization system.
Enabled regional deployments with CDN for low latency and availability.
Transformed CMS authoring model using delegated content control.
Business Outcomes:
Technological Framework:
Frontend & Middleware:
React Redux SPA
NodeJS Framework
AWS Amplify
AWS AppSync
Authorization & Deployment:
Cognito-driven Authorization
CloudFront CDN
Multi-Region Deployment
Backend & CMS:
Headless CMS
AWS DynamoDB
AWS Native Services